Brand &
Marketing

A True Superbrand

Our corporate colour palette is instantly recognisable, translating well into high profile signage and all other media. Our brand guidelines are designed to capitalise on our well-earned reputation and distinctive colours.

Creative, effective advertising and highly visual marketing material have always been the hallmarks of the Raine & Horne brand. And while campaigns and media may vary to include radio, print, online, social media and television commercials, our distinctive brand is the ongoing constant that drives people to our door.

Raine & Horne also understands the importance of local marketing. Offices are provided with the tools needed for local campaigns including templates and ideas for letterbox drops, print advertising templates, online banners, social media guidelines and much more.

As part of the Raine & Horne group you will also receive stationery, collateral and distinctive merchandise and have access to a group of preferred suppliers to assist you with all your franchise needs.

Public relations assistance including media releases, crisis management and community engagement campaigns is also available.

As a socially responsible corporation Raine & Horne proudly supports numerous charities, participating in multiple fundraising events and awareness campaigns each year. Many of our local offices independently choose to become involved in causes and events in their local area.

A true Superbrand

In 2008 Raine & Horne achieved Superbrand status – joining the likes of Qantas, Myer, NAB, Google, Optus, American Express, Vegemite, Australia Post, Cadbury and Linfox as one of the country’s most trusted brands.

 

  “A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which, consciously or sub-consciously, consumers want and recognise, and for which they are willing to pay a premium.”.  
The Superbrands Council